Useful Resources for Internet Marketers

• Tools for keyword research
• Tools for on-site optimization
• Tools and websites for content creation
• Tools for backlink analysis
• Tools for link building
• Tools for conversion rate optimization
• Legal information for internet marketers

Last update: 14 August, 2013

Tools for keyword research

SemRush - service for competitors research, shows organic and Ads keywords for any site or domain.

Google Adwords - Advertise with Google AdWords ads in the Sponsored Links section next to search results to boost website traffic and sales. With Google AdWords pay-per-click (PPC) keyword advertising, you only pay for results. AdWords is an essential online marketing solution for any website owner and any type of business.

Scrapebox - ScrapeBox is the Ultimate Link Harvester, Mass Wordpress and Movable Type Blog Comment Poster Complete with PR Storm Mode and Bulk Pagerank Checker.

Ubersuggest.org - Übersuggest is the free keyword suggestion tool that makes good use of Google Suggest and other suggest services. With this free keyword tool you can instantly get thousands of keyword ideas from real user queries! Use the keywords to get inspiration for your next blog post, or to optimize your PPC campaigns.

Tools for on-site optimization

Google PageSpeed Insights - PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.

Pingdom Tools - Full Page Test tool to help you analyze the load speed of your websites and learn how to make them faster. It lets you identify what about a web page is fast, slow, too big, what best practices you’re not following, and so on.

Schema-Creator - The easiest way to get started creating HTML with schema.org microdata.

Rich Snippets Testing Tool - Rich snippets (microdata, microformats, RDFa, and Data Highlighter) the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page and why it’s relevant to their query. If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.

XML-sitemaps.com - Create an XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better. Generate an HTML site map to allow human visitors to easily navigate on your site.

Robots.txt generator - robots.txt generator designed by an SEO for public use. Includes tutorial.

52 weeks of UX - Weekly insights into better UX practices.

Tools and websites for content creation

Evernote - The Evernote family of products help you remember and act upon ideas, projects and experiences across all the computers, phones and tablets you use.

Inbound Writer - InboundWriter is a content optimization app that helps you blend art and science to reach and engage your audience.

Zemanta - Zemanta exposes your content to highly engaged audiences by recommending content on your blog and on sites of other publishers.

MyBlogGuest - My Blog guest is the free community that connects guest bloggers to blog owners. Join for free and start getting free exposure from guest posting.

HARO - No such thing as free publicity? There is with HARO. Help A Reporter connects news sources with journalists looking for their expertise.

Outbrain - Outbrain recommends your article, mobile and video content on your site and on premium publisher sites to expose it to highly engaged audiences.

FlotCharts - Flot is a pure JavaScript plotting library for jQuery, with a focus on simple usage, attractive looks and interactive features. Create great charts and graphs using this library.

TimelineJS -Beautifully crafted timelines that are easy, and intuitive to use. Use this JS library if you want to tell a story on your webiste, that has a timeline.

Tools for backlink analysis

ahrefs.com - The largest and the freshest index of live links. Index is updated every 15 min. Ahrefs Site Explorer is free to try.

majesticseo.com - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data. Find out how all the websites on the internet link to each other with the largest Link Intelligence database on the planet. No other site or search engine gives you as much detailed information about how the fabric of the web is knitted together. Majestic SEO has by far the largest index of its kind publicly available. It has by far the freshest data of its kind with an index that updates several times a day. Majestic's Site Explorer is incredibly fast and tens of thousands of users rely on Majestic SEO as their link data source of choice. 

opensiteexplorer.com - Open Site Explorer is Moz's Search Engine for Links. Perform competitive link research, explore backlinks, anchor text, and more for free.

Tools for link building

FindPeopleOnPlus - Discover 45,015,599 individuals that you could add to your Google+ circles. Follow individuals like Britney Spears in United States with 1,300,000 followers. Or connect with Snoop Dogg on Google Plus with 1,100,000 followers.

FollowerWonk - Followerwonk helps you explore and grow your social graph. Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet? Find and connect with new influencers in your niche.

Check My Links - a Chrome link checker extension that crawls through your webpage and looks for broken links.

BuzzStream - BuzzStream is web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands.

RemoveEm.com - Remove'em provides you with options to remove bad backlinks pointing to your site and clean up your link profile before submitting a reconsideration request.

LinkSpiel - Link Marketing tips and talk from Debra Mastaler. In business since 2000, Debra and her talented staff offers a common sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics.

PointBlankSEO Link Building Strategies - This is the most comprehensive list of link building strategies ever created.

Fake Followers Score - This tool will help you identify twitter accounts that have been purchasing followers. You can use this tool to make a decision, whether to pitch this person or not.

Tools for conversion rate optimization

Conversion Optimization - 91 points checklist - Invest in building filthy rich user experience, consistently and throughout your store. That is what stores with deeper pockets (like ASOS, Zappos, and JCPenney) do to achieve better conversion rate than your store. This article will take you away from usual Search Engine Optimization stuff to where the real money lies - Conversion Rate Optimization. What you do with the visitors you bring to your website?

Yandex Metric - Yandex.Metrica is a free tool that helps you increase the conversion rate of your site. Metrica lets you monitor the key effectiveness indicators of your website, analyze user behavior, and evaluate the efficiency of your ad campaigns.

100 conversion optimization case studies - If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. They’ve come from multiple sources and been placed in one post.

36 Creative Landing Page Designs - 36 landing page designs for you to geek out on! Each one critiqued to see how they stack up against the principles of conversion centered design.

Landing pages that rank - the difference between squeeze pages (directed towards conversion) and ranking pages (that can also convert, but will do so at a lower conversion rate).

Anatomy of a Successful Landing Page - So you have spent loads of time and possibly money driving traffic to your awesome site selling your products or services, but you aren’t getting enough leads. Your website is drop dead cool and your products are definitely worth buying, so what’s the deal? Well, it means that your conversion rate is low, which you already know. This could be a result of a number of things.

Improve click through rate on your banner ads - Some interesting data and insights into creating banner ads that have higher click-through-rates.

Legal Information for Internet Marketers

Consumer Financial Protection Bureau (CFPB):

http://www.consumerfinance.gov/

http://www.consumerfinance.gov/guidance/

http://www.consumerfinance.gov/regulations/

Federal Trade Commission (FTC):

http://www.ftc.gov/

Federal Communications Commission (FCC):

http://www.fcc.gov/

CAN-SPAM Compliance:

http://www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business

Telephone Consumer Protection Act (TCPA):

http://transition.fcc.gov/cgb/policy/TCPA-Rules.pdf

Telemarketing Sales Rule (TSR):

http://business.ftc.gov/advertising-and-marketing/telemarketing

http://business.ftc.gov/documents/bus27-complying-telemarketing-sales-rule

Online Lenders Alliance (OLA):

http://www.onlinelendersalliance.org/

If you want to contribute to this page, you are welcome to send your suggestions to slava.r[at]t3leads.com.