Yodle has announced the acquisition of ProfitFuel, Inc. Yodel is an Internet marketing company, headquartered in New York. Texas-based ProfitFuel is a major provider of local search engine optimization services to small businesses. ProfitFuel boasts over 11,000 small business clients. Outrank is the company's core product. It helps to generate inexpensive inbound phone calls and emails by helping to raise its clients' search engine rankings.

The acquisition of ProfitFuel allows Yodle to grow its sales force to service a broader set of clients with smaller marketing budgets. The ProfitFuel purchase will give Yodle a team of some 300 sales persons.

David Rubin, who has been serving as ProfitFuel CEO, will become Yodle's senior vice president of sales. Prior to serving for ProfitFuel, Rubin was the founder/CEO of HomeCity, an online real estate brokerage.

ProfitFuel was launched in 2000, and the company now has 220 employees.

Yodle was named #35 on the INC 500 list of fastest growing private companies in the U.S.