David Ogilvy, for those of you unfamiliar with him, is considered the "father of modern advertising."  He was the founder of one of the most successful advertising agencies of all time, Ogilvy & Mather.  So 50 years later, do his theories still hold water?  With the help of Ginny Soskey and Hubspot let's find out.

1.  “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”

2. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

3. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
    Remember this when writing/rewriting your websites, e-mails and other consumer targeted communications.

4. “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”

5. “The best ideas come as jokes. Make your thinking as funny as possible.”

6. “Never stop testing, and your advertising will never stop improving.”

7. “Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”

8. “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

It's easy to understand why he was so successful.  And why David Ogilvy is still relevant 50 years later.