Search is the end all, be all for many marketers and many companies.  But for an increasing number, social is taking the place of traditional search.  The Guardian, the U.K. newspaper, predicts the change is coming fast.

Tanya Cordrey, director of digital development for the news organization says, "It’s only a matter of time until social overtakes search for the Guardian."  She made the comment when discussing the organization’s facebook app.

The app was launched six months ago and enables facebook users to share with friends in “frictionless” fashion, the articles they read on the site.  This is creating more traffic for the Guardian online and further, according to Cordrey, has generated more than it cost to develop the app.

She also said that traffic from social is more than from search in many instances and this is the basis of her opinion that social will surpass traditional search in the near future.

So what do you think that means for search as we know it?  Do you think that social searching will surpass organic or paid search for payday affiliate marketers?