Prudential, Inc. has joined MetLife and Berkshire Life Insurance Company (BLICA) of America in dropping Long Term Care (LTC) for individuals.  But they will continue to offer group LTC.
In a statement released on March 8, 2012, Prudential said they honor the individual policies sold so far as long as the premiums are made on time and that benefits do not exceed policy limits. 
A Prudential  spokesperson, Sheila Bridgeforth, gave low interest rates and uncertainty about future interest rates as the prevailing reasons for eliminating the product.

Other companies to eliminate the insurance line include MetLife in November 2010, BLICA in February 2011, Allianz in November 2009 and Unum discontinued new sales last month.
“People are holding on to their policies longer than companies expected and companies did not anticipate interest rates would be this low when they priced their older products," said Carl Austin, assistant vice president at A.M. Best Co., noting LTC is a lapse-supported business. Business written in recent years can't have rate increases put in, due to the National Association of Insurance Commissioners' Rate Stabilization Act of 2000, which "makes it tougher to recover from a pricing error," Austin said, noting rates are "much higher" today than 10 years ago.

The executive director of the American Association for Long Term Care Insurance, Jesse Slome  echoed the sentiments.  “About 40% to 60% of the premium dollars an insurance company expects to accumulate to pay future claims comes from investment returns,” Slome said.

“The average yearly premium on an individual LTC policy is about $1,800 a year for a single, and about $2,400 a year for a couple, Slome said.  About 8 million Americans have some form of private LTC insurance.”