By Paul Parcellin, Staff Writer
February 6, 2015

As an affiliate marketer who works in lead sales, you're probably looking for any advantage you can reasonably adopt if it will help you be successful. What if you could streamline your operation and sell more leads by being more efficient and productive? If you could make some adjustments that won't cost you anything, so much the better, right?

Listen to what some of the experts say about simple changes you can adopt to increase your lead sales, make your operation run more smoothly and perhaps even increase your profitability.

Google executive chairman Eric Schmidt offers advice on using email like a pro:

Schmidt suggests that you reply to messages right away. Those who do so are known for being quick responders, and those who do not become known for that, as well. That means responding to everyone promptly, not just those who are part of your inner circle. It's a habit of the best and busiest among us, says Schmidt.

Your responses needn't be long. A simple "got it" will usually suffice.

That reassures the sender that the message was received. Even if you don't have time to offer a more complete response, the sender will know that you will give it further attention when time permits. Otherwise, if you do not respond at all it may leave the impression that you're overwhelmed with tasks and perhaps unlikely to address the sender's concerns.

Here are some more Schmidt email tips in brief:

• Use words sparingly. Make every word count and leave out unnecessary ones.
• Keep a tidy mailbox. Deal with the notes that demand immediate action, or flag them and resolve them later. Avoid wasting time rereading your emails.
• Answer the most recent messages first. Older issues often get resolved by others.
• Forward useful information to people who can use it.
• Avoid using the bcc (blind carbon copy) function. Hiding information from others is inappropriate and counterproductive. Instead, favor transparency by openly copying others in your messages.
• If you want to remove a recipient from an email thread, when you "Reply all," move him or her to the bcc field and state in the message that you have done so.
• Don't YELL in emails. If you must yell, do it in person instead. It's too easy to do electronically.
• Copy yourself when you assign tasks to others, and label you copy "follow up." It makes the message easy to find, and later you can forward the original note to the assignee and ask if the job has been completed.
• Forward emails that contain information you may need sometime, and include keywords in the message. It will make it easier to locate the information when you need it.

Know Where You're Going

Content marketer Joe Pulizzi says, "Begin with the end in mind." That's not an idea that Pulizzi came up with, he got it from Stephen Covey's best-selling book, "The Seven Habits of Highly Effective People."

Pulizzi says that when you know the result you want, you can better focus on what you are aiming for. It helps you establish what is important to you and what steps you need to take to get where you want to go. In addition, this activity will help you clarify who you are, what your strengths are and how you can best use them to advance yourself.

It's one thing to say you'd like to be a successful affiliate marketer and something else to set a goal of increasing your sales by 120% in six months from today. Being more specific gives you a target to shoot for and a way to measure your progress along the way. It easier to stay the course when you can check your growth and determine whether or not you're on track to meet your goal. Otherwise, you're operating in the dark.

For content marketers, Pulizzi offers a checklist of tasks you should perform to get your house in order:

• Create your content marketing mission statement.
• Set a subscriber goal for your content.
• Decide what you ultimately want subscribers to do.
• Answer the question, "How Will We Know We Are Succeeding?"

Some Basics for Affiliates

TipsandTricks-hq offers some general suggestions offered by on affiliate marketing that may help you build your business more quickly:

• Affiliate marketing is not a get rich quick scheme. It is an excellent way to earn money online, but it is competitive. Experience will teach you about the market and what strategies can work for you.
• Don't take on too many products. It's as hard to properly promote a large number of products and it's easy to get overwhelmed by them. Choose just a handful and do the job right. Find products that are an easy fit for your site's subject matter.
• Consider putting up ads on any number of places that can provide traffic. You might try Google AdWords and use your affiliate link in the ad's target page URL. Check your conversions to make sure that your earnings justify the cost of running the ads.
• Test and compare the results you get using more than one promotional strategy. Once you begin to see what works and what doesn't, you can adjust your content accordingly. Try various ad banner positions for effectiveness and use tracking software to measure what is succeeding.
• Choose a product or service to promote that is high in demand. Do your research to determine whether or not your readers need the items you promote. If your site gets traffic you could conduct a survey to help determine if your visitors are interested in the products you are considering.
• Methods and technology are always changing. If you want to stay current with the latest development and remain competitive it's a good idea to read up on the newest developments and adjust your techniques accordingly.
• Work with a vendor that you feel comfortable with. As an affiliate, you are promoting the firm producing the product or service as much as the product or service itself. A company that offers good customer service will usually have a higher customer satisfaction rate. Satisfied customers are more likely to return to make additional purchases or to convert.
• Your Affiliate program will likely offer conversion tracking software, but that doesn't mean you can't use your own. For WordPress sites you might try Affiliate Link Manager or something like it. With it, you can add new affiliate URLs and use a shortened URL to redirect users. You can also see how many views each affiliate URL has had and the date, time and origins of the last 1,000 views.

Material Disclosure: The content contained herein is provided for informational purposes only and should not be considered as solicitation, advertisement or expert advice. The operator of this website assumes no responsibility or liability for any actions taken as a result of using this website, and/or for errors or omissions in content. When you link to any third party website and/or article provided via this website, you are leaving our website. We make no representations as to the information provided at third party websites and/or third party privacy practices. Please consult with your own independent legal advisor before relying or acting on any information provided on this website and/or a third party.