Non-bank or non-traditional credit use is on the rise and it's not on the rise for traditional users of the product.  Married couples with incomes over $75,000 are using these products more and more.

Non-traditional banking products in this case include payday loans, pawnshops loans, refund anticipation loans and rent-to-own contracts.  This information comes from the report, "The Rising Use of Nonbank Credit among U.S. Households 2009-2011."

The total percentage of American households that have used any of these products increased from 11.8% in 2009 to 14.2% in 2011.  The main reason for this is the near economic collapse of 2008.  It is the worst economic decline since the Great Depression.

The reason provided for the increase in upper middle income groups' increased use of these nonbank products was a loss of home equity.  One of the major fallouts of the housing crisis was a loss of home value for millions of homeowners.  As many of these people relied on home equity loans and lines of credit for additional spending income, they were forced to turn to alternative credit sources to replace these dollars.

It remains to be seen when (not to mention if) the housing market returns to full strength whether use of these products will continue or if there will be a return to traditional products.  After all, the ease of an online short term loan is hard to beat.