In April 2013 Google announced the addition of new tools for display advertisers.  They are the Google Display Planner and two new reports called: Demographic Performance and Placement Performance.

According to Google (via a post on Inside AdWords) the Google Display Planner is a “free research and planning tool that delivers targeting ideas and estimates to help better display advertising.”  You enter relevant information and the Planner will suggest places to run your ads in the Google display network.  It will also provide you with important data including impression and cookie ranges for the ad inventory, age and gender breakdowns and CPC information.

The new tools help in three separate ways:
1.    Help you find websites that reach your target market.  The Planner will provide a list of thousands of websites, mobile apps and video channels for your ads
2.    Generate targeting ideas.  Who are you trying to reach?  Planner will give you suggestions of keywords, as well as other targeting ideas.
3.    Convert your data into a marketing plan.  Planner will give you an estimate on return based on the information that you provide. 
Google Display Planner will be available in the U.S. in the Tools and Analytics menu by May 3, 2013.

Demographic Performance Report
This report will show how different demographic groups respond to your ads.  The impression, click and conversion rates for each group (men and women by age) will be displayed.  This allows for quick and accurate testing of ads.  Want to know how women between the ages of 18 and 49 are responding to your ad?  Now you can.

Placement Performance Report
The Demographic Performance Report will tell you how groups of people are responding to your ads, while the Placement Performance Report will tell you how the websites your ads are running on are performing.  Again, this tool will help with testing speed as well as performance results.

These two reports should be available by the end of May and will be found in the Display Network Tab.