Sometimes we are so focused on link building that is industry-specific that we forget that there are some other very important things that impact our customers' lives.  The seasons, geographic location and the people who inhabit those areas make for interesting and relevant content.  Your customers who lie in New Hampshire experience a different winter than your customers in California.  What can you do to craft content that links naturally from your site to these ideas?

With the help of Julie Joyce of SearchEngineWatch let's explore some ways you can take advantage of the seasons to drive more traffic to your site.

1. Start by knowing where your customers live.  Every business has geographic areas where they perform better than others.  Plot out your best markets, zip codes, states, etc. on a map and how the seasons affect those areas. 
Content that addresses their seasonal concerns may drive traffic to your site if you offer solutions, tips or even a comedic look at two feet of snow and its impact on the citizens.  Use your long tail keywords here to geographically target your titles and meta tags.

2.  Alert Yourself.  You can't possibly track down every item of interest in every marketing area for everything you sell.  Get some help by signing up for alerts.  Joyce recommends talkwalker.com as a good alert program.

3.  Organize Yourself.  Granted, there is a lot of research in front of you, but this is the stuff that separates the good affiliate marketers from the great ones.

    Seasonal events to keep in mind: 

        Back to school: Both K-12 and big university towns.  For example, it may make some sense to target some small markets such as Athens, GA (University of Georgia) or Austin, TX (University of Texas) at the end of August as students flood back to campus.

        Sports kick-offs: Opening day in baseball is a big deal in many markets; some offices even close early.  The opening weekend of football season is even bigger.  If you want to reach men on that weekend, don't post on Sunday.
Keep in mind cities and events such as Indianapolis on Memorial Day weekend (Indy 500); the Kentucky Derby in Louisville and the Preakness in Baltimore, and many more.

The list of events is overwhelming if you try to incorporate them all at once.  The key to doing this right is to identify your geographic hot spots first, then research the events that impact those areas.

        Hispanic Market. Is the Hispanic market important to you?  Then geography plays an important role, and keep in mind that soccer (or futbol to non-Americans) is the sport of choice, not American football.  It's important to learn about all of your markets and what's important to them.

        Seasonal plants, fruits and vegetables.  If you're a payday affiliate, this is not going to impact your editorial calendar, but other kinds of businesses may find that content that addresses seasonal plants may be useful to their client base.

Seasonal Events that impact all areas:

        Holidays.  Certainly the big ones (Christmas, Thanksgiving, New Years) but also three day weekends such as Memorial Day and Labor Day, as well as smaller ones such as Flag day.  Also keep religious holidays in mind, if you're looking at a market with a large population of a certain religion.

        Martin Luther King, Jr. Holiday.  In markets that have a large African-American population, this holiday takes on added significance.

        Super Bowl.  The first Sunday of February.  Use it to gain traffic.  It's America's new holiday.

        City Festivals.  Almost every city and town has various ethnic or arts festivals.  Once again if geography is important to your business, knowing when these are may be helpful.  If may even be useful to publish a list of them for your major markets.  Consumers find this information quite useful.

Not all of these thoughts will apply to all of you, but the overall point is an important one.  Know your markets and examine them for the effects of their seasonality and the traditions of areas where you do business.

A thorough geographically and seasonally based editorial calendar may just earn you the extra link or two that you need to land on page one of SERP's.