There is so much talk of SEO because it is so important, and it’s constantly changing.  That’s why we try to help keep you updated and to present new ways to think about tackling one of the most important factors affecting the success of your online enterprise.

First is keyword research.  It’s a given and it’s constant.  Check all the tools available including Google adwords, of course, but also check customer communications as well to keep updated on new keyword combinations.

Link building is essential.  Back links to your own site from other credible sites will help your SEO rank.  Either you need to do it, or hire a consultant to help, but good link building will improve your rank.

Quality copywriting is the difference between bad link farms and a site rich with material that pople will want to seek out and share.  Learn what quality copywriting is and its benefits to your enterprise.  If you’re looking for writers place an ad on Craigslist.  Check out writing samples and get ready for the increased business.

And finally, web design.  From your choice of a technical platform to the flow of the pages, make sure your site is clean and easy to navigate.  Test it frequently and not just by you, but have others test it.  Flow problems are often easier to identify when someone else aids in the testing.