ICANN, the Internet Corporation for Assigned Names and Numbers, has announced a plan to create a series new website suffixes (like .com, .net, .gov, etc.), and releasing twenty each week, raising the current number of 22 to about 1400 according to National Public Radio (NPR).

One notable change to the current system is suffixes will be made available to counties that don’t use the Latin alphabet, so there will be Arabic suffixes in Arabic and Chinese suffixes in Chinese which will allow users who don’t use a keyboard with Latin letters to have more access to the internet.

It will also give rise to thousands upon thousands of new domains will be available once these suffixes are released to the public.

Unfortunately, like with any new system, there will probably be errors and kinks to work out.  One of the biggest possible problems is an increase in trademark violations and general confusion, especially for branded companies.

But ICANN has said that it has addressed these issues by establishing a “global trademark clearinghouse.”

This could potentially have a huge effect on the internet marketing world.

Most notably, more domain names will be available which means there will be more opportunities to create websites for monetizing traffic.  More opportunities for branding and

Although there is no way of knowing how this change will affect webmasters, it’s certainly going to be an exciting time in the world of internet marketing.

Thank you to PC World and opb.org for article background.