New rules from the FCC (Federal Communications Commission) impacting text messaging and robocalls went into effect Wednesday, October 16, 2013.  The new regulations are game-changing for numerous industries.

According to a Bloomberg Law summary, the regulations "will require businesses to obtain 'prior express written consent' before placing telemarketing calls to mobile phones using an automatic telephone dialing system (ATDS) or an artificial or prerecorded voice."

It will now also be required of businesses to obtain written consent before placing telemarketing calls to residential lines.  Oral consent is no longer enough.

The FCC has determined also that text messages are primarily communications between two phones and thus subject to the new rules.

It's important to note that these new rules do not apply to numbers that are dialed by a human and do not include a pre-recorded message.

The penalties for violating these rules range from $500 to $1,500 per call or message.  Ouch, that'll add up fast.

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