A recent study, “Navigating the Product Mindset” from the Underwriter’s Laboratories, (the “UL” people,) suggests that a type of update wariness is in the wind.  (With all due respect, sales don’t reflect this yet, but the study suggests it might be on the way.)

Their findings suggested that 48% of the respondents thought that products were released too quickly.  Even more enlightening, 66% of the respondents “feel manufacturers don’t conduct thorough testing” before the product releases.

So, does that mean that consumers are beginning to feel that updates are coming too quickly or does it mean that the updates themselves are, in reality, not offering anything new?  Think about it, does the data, in fact, really mean that the innovations are actually coming too slow?

Let the next dinner table debate begin.