So you want to persuade people that your way of thinking is the right way.  How do you do that?  Well you prove it.  It's a process that requires the building of trust and a series of instances where your thoughts are proven to be right.  It can also occur through a series of behaviors that prove you know what you're talking about.  We came across an article by Peep Laja on BusinessInsider.com revealing 17 ways to be more persuasive.  Here are a few.

1. Be confident and talk fast.  Confidence is one of the most visible of human traits.  You know a confident person when you see them and you attribute greater authority to them.  When you talk fast it gives the impression that you know so much that you just have to get it out quickly.  It shows confidence in your total knowledge of a given topic.

2. Believe it or not, a little light swearing can be persuasive. No "F-bombs" but a well-placed "damn" can demonstrate passion and also add a bit of humor.  Both of which are qualities that can help in the act of persuasion.

3. Be positive.  Framing your argument as a positive is more effective than threatening your audience with a negative.  No study illustrated this, but I would say that people think better of you if you are a more positive person, than a constantly negative one.  That comes from my decades of experience with humans; not from a study.

4. Too many choices=No decision. Of course there are exceptions to this rule; there are plenty of shoppers for instance that like to choose from among 76 colors.  But most people do not.  Do not provide your audience with a group of five possibilities to the situation at hand.  Choose one or two and make the case for them.

5. Repetition works. It works in speeches and almost all forms of marketing.  Think back to presentations where the presenter repeats a key phrase over and over.  That's invariably what you'll remember from the presentation.  The article gives the example of GEICO's "15 minutes can save you 15% or more on car insurance."  Through massive repetition this campaign has become one of the most successful ever.  All because of repetition.

6. Anecdotes and stories trump statistics.  Don’t believe it?  How are public officials elected?  Not with statistics, but with stories that touch your heart in some way.  Stories can be pictured and lived in your mind.  Statistics are fleeting.  Are you planning a speech and want to win over your audience immediately?  Paint them a picture.

7. Want to persuade men?  Use women. From e-mails to ads, the use of women in a message targeted to men, will increase conversions and engagement.

8. Include information that your audience didn't know.  The idea behind this is to slyly tell your audience that they don't know everything.  It opens them up to your possibilities.

9. "The Sullivan Nod." "The Sullivan Nod" was invented by Jim Sullivan, a restaurant consultant, and it was his theory that when the nod was used when reciting drink selections to a customer, the restaurant patron would choose the one on which the nod was performed…up to 60% of the time.  That's an effective bit of persuasion right there.

The key to persuasion is quite often planning.  Add some of the above behaviors to your speeches, meetings and marketing and you'll find people coming to your point of view.