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Engage Prospects: Let Them Contribute

Engage Prospects: Let Them Contribute

Monday, January 25, 2016
By Paul Parcellin, Copywriter
It’s always a challenge to bring a continuous flow of visitors to your pages, and one way marketers do that is through content marketing. But, it’s a lot of work to create enough fresh content... Read more
Know Your SEO from your SEM

Know Your SEO from your SEM

Monday, January 18, 2016
By Paul Parcellin, Copywriter
If you’ve focused on nothing but search engine algorithms, your strategy may have become too technical and lacking in the human element. That’s where Search Engine Marketing (SEM) comes in.... Read more
11 Best Affiliate Marketing Blogs

11 Best Affiliate Marketing Blogs

Monday, January 11, 2016
By Paul Parcellin, Copywriter
One of the best sources for current information and analysis of the affiliate marketing business is blogs. Here, experienced marketers provide news, information, tips and predictions about... Read more
5 Simple Steps to Reducing Bounce Rate

5 Simple Steps to Reducing Bounce Rate

Monday, January 4, 2016
By Paul Parcellin, Copywriter
Some see the average bounce rate on most websites as somewhere between 26% and 70%, with the average falling around 49%. Anything below a 40% bounce rate is considered excellent. A higher than... Read more
Build AdWords Campaigns that Up Conversions, not just CTR

Build AdWords Campaigns that Up Conversions, not just CTR

Tuesday, December 29, 2015
By Paul Parcellin, Copywriter
Lots of businesses look at how well their ads are doing each month or each quarter, but with AdWords you can see your impressions, click-through and conversion rates for every keyword that you bid... Read more
Twitter Features Drive Conversions

Twitter Features Drive Conversions

Monday, December 14, 2015
By Paul Parcellin, Copywriter
As it grows, Twitter has added, or is planning to add, new features. For marketers, the question is can I make use of the new options to help reach a larger audience and increase my conversion rate?Read more
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